Strategy
The feed is the new billboard: why attention is your real budget
A billboard on the highway has one job: earn a glance from someone moving fast. The feed is the same — except the highway is in everyone’s hand, and the competition is infinite.
ShoaibUpdated 5 min read
Stop optimising for reach you can’t feel
Impressions are easy to buy and easy to ignore. The brands that win treat the first second of every ad as the entire pitch.
- Lead with one idea, not five features.
- Design ads like posters: big type, restrained visuals.
- Test hooks faster than you test audiences.