TikTok
5 TikTok hooks that stop the scroll (and why they work)
On TikTok, the algorithm is a brutal focus group. A weak hook means the video dies before your message lands.
ShoaibUpdated 4 min read
The five patterns
- The contrarian: ‘Stop doing X if you want Y.’
- The reveal: start at the result, then explain.
- The relatable problem: name the exact pain.
- The list promise: ‘3 things nobody tells you.’
- The demo: show the thing working in motion.