How can I add AI to my website?
You can add AI to your website in three main ways: an AI chat assistant that answers customer questions, AI-powered search across your pages, and making your site easy for AI search tools to read. Start with the one that fixes your biggest problem, usually unanswered questions.
ShoaibUpdated 3 min read
What are the options?
| Option | What it does | Example tools |
|---|---|---|
| AI chat assistant | Answers questions about products, delivery, policies | Shopify Inbox agent, OpenAI ChatKit |
| AI site search | Lets visitors search your pages and get answers | Google Cloud's site search widget |
| AI-readable site | Helps ChatGPT, Gemini and Google's AI features understand you | Clear pages, structured content |
How does an AI chat assistant work on a website?
- On Shopify: Shopify's help centre says the Inbox agent answers customer questions using your product catalog, store policies, Knowledge Base and published pages. It's opt-in, so your chats stay with your staff until you turn it on.
- Custom sites: OpenAI describes ChatKit as an embeddable chat widget for things like support agents and shopping assistants. It needs a developer to connect it to your systems.
Whatever you use, the AI is only as good as the information on your site. Wrong prices on a page mean wrong answers in chat.
Can I add AI search to my site?
Yes. Google Cloud's documentation shows how to configure a search widget, copy a code snippet and paste it into your web page. Advanced website indexing can add generative answers.
What about being found by AI search?
That's a different job: your content, not a widget. See how to make your website AI-friendly.
Does AI on my website bring customers?
No. It helps people who already arrived. Visitors come from ads and search, and they need a page built to convert; see landing pages for ads.
Want a page that turns visitors into enquiries, plus the digital marketing that brings them there? See our landing pages service.