How do I write a simple digital marketing plan?
A useful plan is one page and answers six questions: who you're selling to, what you're offering them, where you'll reach them, how much you'll spend, what result counts as success, and when you'll check. Everything longer is usually avoidance.
ShoaibUpdated 3 min read
What are the six questions?
| Question | What a good answer looks like |
|---|---|
| Who? | One specific customer, not "everyone in Kuwait" |
| What? | One offer, with a price and a reason to act |
| Where? | One platform to start, chosen by where they already are |
| How much? | A monthly budget you can sustain for three months |
| What result? | One number — cost per sale, per enquiry, or ROAS |
| When? | A fixed date to review, written down |
Why does one offer beat a list of services?
Because ads have about two seconds to be understood. A page or an ad offering nine things is really offering nothing specific enough to act on. Pick the service that earns the most or sells the easiest, lead with it, and let the rest live on your website.
How do I pick the success number?
Meta's help centre frames campaigns around an objective, and Google Ads Help defines a conversion as "a specific customer activity that is valuable to your business." So decide the activity first — a purchase, a WhatsApp message, a booking — then track it before you spend. Without that, the plan can't be judged.
What does the review look like?
Three questions, monthly: what did we spend, what did we get and at what cost each, and what changes next month. That's it — and it's covered in more depth in how to know if your marketing is working.
For where to start, read what digital marketing services you actually need and how much to spend.
Want the one-pager written with you? See our growth consulting service.