Digital Marketing
What should happen in the first 90 days with a digital marketing agency?
The first 90 days should move from setup, to testing, to a repeatable result — in that order. If month three still looks like month one, you are paying for activity rather than progress.
ShoaibUpdated 3 min read
What does each month look like?
| Month | What should be happening | What you should receive |
|---|---|---|
| Month 1 | Access, tracking, audience and first creatives | Working tracking, a launched campaign, a baseline |
| Month 2 | Testing creatives and audiences, cutting losers | A clear cost per sale or per enquiry |
| Month 3 | Scaling what worked, adding retargeting | A repeatable result you can plan around |
What has to be done before any money is spent?
- Accounts in your name — ad account, pixel or tag, and page access owned by you
- Tracking installed and tested — Google Ads Help describes a conversion as "a specific customer activity that is valuable to your business", so that activity has to be defined and firing correctly
- One agreed number — cost per sale, cost per enquiry, or return on ad spend
- Enough creatives to test — one ad is not a test
What are the warning signs?
- Reports full of reach and impressions but no cost per result
- The same single creative running untouched for weeks — see ad fatigue
- No access to your own ad account
- Budget changed daily, which keeps campaigns stuck relearning
Meta's help centre describes a learning phase while delivery is still being optimised, which is why constant edits in week one work against you.
For the questions to ask before you sign, read how to choose a marketing company in Kuwait, and for the numbers themselves, what ROAS means.
Want a plan for your first 90 days before you hire anyone? See our growth consulting service.