Does digital marketing have a future?
Yes, digital marketing has a future, because that's where the audience already is: DataReportal counts 5.00 million internet users in Kuwait, 99.0% of the population, in October 2025. What is changing is the work itself, as Meta and Google build more AI into their ad tools.
ShoaibUpdated 3 min read
Is the audience still growing online?
In Kuwait, it's close to everyone already. According to DataReportal's Digital 2026: Kuwait report, figures from October 2025:
| Measure | Figure |
|---|---|
| Internet users | 5.00 million (99.0%) |
| Social media user identities | 4.44 million (87.9%) |
DataReportal notes that social media identities may not equal unique people. Either way, your customers are online. For more on this, see why digital marketing is important.
How is AI changing digital marketing?
The platforms themselves are adding it:
- Meta: its help centre describes Advantage+ creative as using AI to generate and enhance ad variations, including text variations, image expansion and new backgrounds.
- Google: Google Ads Help describes AI Max for Search campaigns as a suite of targeting and creative enhancements, including search term matching and text customisation.
So making ads is getting faster. See how to make ads with AI.
And how people search?
Search is also changing, with answers now appearing inside AI tools and Google's AI features. That's why businesses are starting to think about generative engine optimization (GEO) alongside classic SEO.
What stays the same?
A good offer, a clear message and honest measurement. AI can produce ten versions of an ad; it can't tell you if your price is right or your product is wanted.
Want a digital marketing plan that's ready for these changes? See our growth consulting service.