How do I get more conversions from Google Ads?
To improve your Google Ads conversion rate, first make sure conversions are tracked, then stop paying for the wrong searches and send clicks to a page that matches the ad. Once the data is clean, conversion-focused bidding can help get more of them.
ShoaibUpdated 4 min read
Step 1: Am I tracking conversions properly?
Google Ads Help lists setting up conversion tracking as the first step to improving your conversion rate. Without it you can't see which keywords and ads actually bring sales or leads. See how to set up Google Ads conversion tracking.
Step 2: Am I paying for the wrong searches?
Google's tips here:
| Action | Why, per Google Ads Help |
|---|---|
| Check the search terms report | It shows the exact words people searched when your ad showed |
| Add negative keywords | Your ad won't show for searches like "free" if that's not what you offer |
| Use more specific keywords | Specific keywords tend to convert better than general ones |
| Put prices in your ads | Attracts people who are genuinely ready to buy |
More on this in negative keywords in Google Ads.
Step 3: Does my landing page match the ad?
Google's landing page guidance says to:
- Match the page to your ad and keywords (searched for one product? land on that product).
- Make it work well on mobile, load quickly and keep contact options easy to reach.
- Put key information near the top and repeat the ad's call to action.
- Avoid pop-ups and clutter that distract.
See what makes a good landing page for ads.
Step 4: Is my bidding set up for conversions?
Google Ads Help says Maximize conversions aims to get the most conversions within your budget, and that it requires conversion tracking. Target CPA aims for an average cost per conversion you set. See Google Ads bidding strategies.
Want more conversions from your Google Ads as part of your digital marketing? See our Google Ads service.