How do I plan Ramadan ads in Kuwait?
Start building your audience weeks before Ramadan begins, not on day one. Costs rise when every advertiser arrives at once, so the businesses that do well are the ones already warmed up when the auction gets expensive.
ShoaibUpdated 4 min read
When is Ramadan 2027?
Astronomical calculations point to Ramadan beginning around 8 February 2027, with the crescent expected to be looked for on the evening of 7 February. The official start is confirmed by moon sighting in each country, so build your plan with a day of flexibility either side.
Why do ads cost more during Ramadan?
Because the auction is a competition. Meta says the winning ad is the one with the highest total value, and when far more advertisers bid for the same Kuwaiti audience, the price of every result rises — see how Meta ads are priced in Kuwait.
What's the plan?
| Timing | What to do |
|---|---|
| 4–6 weeks before | Run cheap reach and video ads to build audiences |
| 1–2 weeks before | Launch the offer early, before prices peak |
| First 10 days | Push hardest; this is when spending is highest |
| Last 10 days | Shift to gifting, Eid delivery cut-offs |
| Eid week | Retarget everyone who engaged, don't start cold |
Retargeting those pre-Ramadan audiences is what keeps costs down in the expensive weeks — see which platform is best for retargeting.
What should change in the ads themselves?
- The hours. Activity shifts to late night; check your own data rather than assuming
- The creative. Quieter, warmer tone; show the moment your product fits
- The offer. Bundles, gifting and delivery deadlines outperform plain discounts
- The deadline. Say the last order date for Eid delivery, clearly
What should I set up before it starts?
Stock, delivery capacity and fast replies. Ramadan magnifies whatever you already are — see what makes a good ad creative.
Want a Ramadan plan built before the prices climb? See our Meta Ads service.