How do I see my competitors' ads?
Meta runs a free, public Ad Library at facebook.com/ads/library. Search any Page and you can see the ads it's currently running across Facebook, Instagram, Messenger and Audience Network — the creative, the copy and the call to action.
ShoaibUpdated 3 min read
How do I use it?
- Open the Ad Library and set the country to Kuwait
- Choose All ads as the category
- Search the business name, or a keyword your competitors would use
- Open each result to see the image or video, the text and the button
- Note the start date — an ad that's been running for months is usually a winner
What does it show, and what doesn't it?
| You can see | You cannot see |
|---|---|
| The creative and copy | The budget |
| How many versions are running | The audience they target |
| When the ad started running | Their results or sales |
| Which placements it's for | Whether it's profitable |
Meta publishes extra detail — spend, reach and funding entity — only for ads about social issues, elections or politics.
What should I actually learn from it?
Not what to copy. Copying an ad copies a message that fits their offer, their price and their reputation, not yours. Look instead for:
- What angle they lead with — price, speed, trust, or a specific problem
- Which ads have run longest, because those are the ones paying for themselves
- Gaps — a promise nobody in your market is making
Then build your own version and test it. See what makes a good ad creative and how to A/B test ads.
Does it work for my own account?
Yes, and it's a quick way to confirm your ads are live — see how to know if your Facebook ads are running.
Want ads built on what's working in your market? See our Creative Production service.