Websites & AI
How do I get ChatGPT to recommend my business?
To get ChatGPT to recommend your business, allow OpenAI's OAI-SearchBot in your robots.txt, make sure your pages show their text without needing JavaScript to load, and publish pages that each answer one question clearly, with specific numbers and sources. If you block OAI-SearchBot, OpenAI says your site won't be shown in ChatGPT search answers.
ShoaibUpdated 3 min read
Which OpenAI bot does what?
| Bot | What it does | Affects ChatGPT search? |
|---|---|---|
OAI-SearchBot |
Finds pages to show in ChatGPT search | Yes, so you must allow it |
GPTBot |
Collects content to train OpenAI's models | No |
ChatGPT-User |
Visits a page when a user asks ChatGPT to | No |
Can I block training but still appear?
Yes. Add this to robots.txt:
User-agent: OAI-SearchBot
Allow: /
User-agent: GPTBot
Disallow: /
What makes a page easy for ChatGPT to quote?
A study presented at KDD 2024 (Aggarwal et al.) tested nine ways of rewriting content. Adding statistics, quotations and cited sources gave the biggest gains in AI answers, around 30–40% more visibility. So on every page:
- Answer the question in the first two sentences
- Write your headings as questions people actually ask
- Give real numbers with the source and date
- Show a named author
- Keep one topic per page
How do I check it's working?
- Open
yoursite.com/robots.txtand confirm OAI-SearchBot isn't blocked. - Ask your developer to look for
OAI-SearchBotvisits in your server logs. - Ask ChatGPT the questions your customers ask, such as "best Meta ads agency in Kuwait", and see which businesses it recommends.
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