How do I make AI-written content sound human?
Put in the things a model cannot know: your actual numbers, what a customer said last week, what you got wrong. AI writing sounds generic because it is generic — the fix is specificity, not fancier prompting.
ShoaibUpdated 3 min read
Six edits that do most of the work
- Add one real detail per section. A price you actually charge, a month it happened, a thing a customer said.
- Cut the opening paragraph. It's almost always throat-clearing.
- Delete the hedges. "It's important to note", "in today's fast-paced world", "there are many factors".
- Shorten the sentences that are all the same length. Uniform rhythm is the clearest tell.
- Take a position. Models balance; people recommend. Say what you'd actually do.
- Read it aloud. Anything you'd never say out loud, rewrite.
What Google actually cares about
Not who typed it. Google Search Central's guidance states that appropriate use of AI or automation is not against its guidelines, and that the problem arises when content is generated primarily to manipulate search rankings. Its spam policies define scaled content abuse as generating many pages without adding value for users, and name generative AI as one way that happens.
So the line is value, not authorship. One genuinely useful AI-assisted page is fine; fifty thin ones are the risk.
The Arabic problem specifically
AI output in Arabic drifts to formal, newspaper Arabic — which is not how Kuwait searches or speaks. If you're writing for local customers, ask for dialect explicitly, then have someone who speaks it read the result. Formal Arabic in an Instagram caption reads like a translation, because it is one.
Where this connects to the rest of your marketing: content only earns its keep if it's findable (what SEO is and how it works) and quotable by AI assistants (how to get ChatGPT to recommend your business). For the drafting side, see how ChatGPT can help my business.
Want content that ranks in search and gets quoted by AI? See our SEO, GEO & AEO service.