How do I create a new ad account on Facebook / Meta?
To create a new ad account on Meta, open Meta Business Suite, go to Settings, then Accounts, then Ad accounts, click Add and choose Create a new ad account. You enter a name, time zone and currency, pick who it's for, accept Meta's terms and add a payment method.
ShoaibUpdated 3 min read
What are the steps?
According to Meta's Business Help Center:
- Go to Settings in Meta Business Suite
- Open Accounts, then Ad accounts
- Click + Add and select Create a new ad account
- Enter the account name, time zone and currency, then click Next
- Choose My business, or Another business or client if you're running ads for someone else
- Agree to Meta's terms and advertising standards and click Create ad account
- Click Add payment info, or do it later from Billing & payments
Pick the time zone and currency carefully, because your reports and bills follow them.
What do I need first?
A business portfolio (the newer name for Business Manager) where you have full control. Not sure you need one? See do I need Meta Business Manager. Creating the account costs nothing; you pay only when ads run, as explained in is a Facebook ad account free.
Why is Meta blocking me from creating one?
Meta lists three common reasons:
| Reason | What to do |
|---|---|
| You've hit your ad account limit | Use an existing active account. Closed accounts still count toward the limit |
| An existing account is in bad standing | Sort that account out first; see what to do when an ad account is disabled |
| You lack full control of the portfolio | Ask someone with full control to create it |
Want your ad accounts set up properly from day one as part of your digital marketing? See our Meta Ads service.